Paintball

The Men’s Performance Multi Paintball Challenge was developed for Blackmores by Bullseye, with the aim of increasing Blackmores subscribers, promoting the vitamin product and reaching the male target audience. One of the key features is the ability to create teams, upload your photo and your friends become your targets. The game was fairly successful, reaching 100,000 odd plays in just a few weeks.

My role was to do the all the game coding and logic, with Brian handling the graphical treatment and animation.

Although the campaign is over, the game is still available to play. Check it out.

The Assigned Paintball Challenge was a rebrand of the Blackmores paintball that Bullseye developed for Relentless, a Coca-Cola Company energy drink in New Zealand. The change of graphics and swapping out koalas for sheep were made in accordance to the rest of The Assigned site and the Relentless drink. Unfortunately the game is no longer live but there’s a screenshot below.